The first job is to identify and rename all of the raw photos supplied by the photographer. With nearly 200 shots to sift through; including pictures of packaging, incidentals and branding techniques; this process takes nearly two days to complete.
The priority is then to supply all of the shots for inclusion on the website, which requires cutting out all of the backgrounds so that all the gifts are on a plain white backdrop. The hi-res files are kept for later use in the brochure and a new set formatted for the website and social media. These are uploaded to the new site by early July.
In the meantime, work has already started on putting the brochure together. The hi-res files that have already been cut out are added to the pictures with backgrounds and we start the job of putting all the pages together.
By early July, a complete set of proofs is ready and checked by at least four other people within Porter and Woodman. A week later, after amendments are finalised, the completed brochure is ready as a downloadable PDF and goes to press. So the story continues...
To see just what goes into one of our beautiful, luxury hampers, why not take a peek at our new YouTube clip...
Now that you can see that a corporate wine and hamper gift isn't just for Christmas, give us a call on 01384 445844 and see what we can do for you for any promotion or staff gift throughout the year.
You can also visit our Print Services department's blog to see how the brochure has developed in the last eleven years...
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