Wednesday, 13 June 2012

A Christmas Story - that starts in March!

At Porter and Woodman, our Christmas story starts as far back as March - every year!

Once the dust has settled after the Christmas selling period, we spend some time reviewing which of our wine and hamper gifts sold well and start to develop our range for the next Christmas brochure.

We look at the produce, wines, beers and spirits that will be available another nine months down the line; which packaging might present each hamper in the best way; and develop new corporate branding and personalisation techniques for each gift.

The completed range of new gifts is finally brought together in the 'hamper room' to be reviewed and fine-tuned by the end of April.

The story continues in May when we direct the photography of each gift for the web and the brochure. Watch this space as we follow our own Christmas story throughout the year...

To see just what goes into one of our beautiful, luxury hampers, why not take a peek at our new YouTube clip...

Now that you can see that a corporate wine and hamper gift isn't just for Christmas, give us a call on 01384 445844 and see what we can do for you for any promotion or staff gift throughout the year.

You can also visit our Print Services department's blog to see how the brochure has developed in the last eleven years...

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